I am an award winning publicist with a decade of experience. Book awards for self published authors including them here should not be taken as an endorsement of the competition or its sponsors. The big difference between a publisher s publicity efforts and a selfpublisher s publicity efforts. From many years agowhen we became the very first book marketing company to secure. Publicist specializing in nonfiction titles with crossover appeal from mainstream to christian. Learn how to hire a freelance book publicist the balance careers. May 01, 2017 selfpublished authors and book publicity services go handinhand. He received coverage on the today show and the oreilly factor and in publishers weekly, usa today, and hundreds of other outlets. The self publishing agency is the publishing support service for self published authors. Sell your work on or buy the books you need immediately. Easily publish textbooks, course materials, and research. Kindle edition by jennifer vanderslice author format. We were blown away with more than 100 responses, so were issuing a series of tips articles.
Selfpublish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. She is the publisher of the hot sheet, the essential. One of the best things an author can do to market their book and generate publicity for it, particularly if it is self published, is to tie the book into something in the news. Why you should never hire a publicist for your book do this instead. We help authors write their books, find a childrens book illustrator, and connect writers with editors. A common question i get in my private facebook group goes like this. It is a story about fearless astronaut mark watney, played by actor matt damon, who overcomes several challenges after being left behind by his team on mars. Having a dedicated book publicist can increase your legitimacy, afford you unique publicity opportunities, and free up hours of time that you might have spent trying to make. Jul 22, 2018 a publicist is a key to a book s success in the media. A publicists job is to find publicity for your book and for you, the fascinating author of this and future books. Large book pr firms sometimes dont take on selfpublished authors because. Published magazine helps you get from start to self published, with resources on everything from writing to marketing, and all that falls between.
Weve taken all the great aspects of nook press and created one unified experience to make publishing your print or ebook as seamless as. Why you should never hire a publicist for your book do. Writers of self published books should split their tasks with publicists the same way. How to get selfpublished books into stores and libraries. For one thing, your publicist is juggling multiple book releases at a time, and she will only give your book her full attention for about three months.
I am a new yorkbased publicist specializing in the online. Selfpublishing is the publication of media by its author without the involvement of an established publisher. Author andy weir wrote the martian in 2011 and its now one of the most popular movies of the day. Hollywood book publicity is also expert at creating strong presence for our authors in the burgeoning social medias from twitter to facebook and other top social media destinations. Ben cameron, a book publicist based in the uk who works with selfpublished authors, says writers should avoid shoehorning their titles into popular genres, hoping to be carried along by someone. Reply publicity tips7 annoying things journalists do says. Self publishing is the publication of media by its author without the involvement of an established publisher. Jessie does not work on prescriptive nonfiction, selfhelp, selfpublished authors or business. The list is supplied as information for authors and selfpublishers. Feb 16, 2016 a publicists job is to find publicity for your book and for you, the fascinating author of this and future books.
The self publishing agency the agency for self publishing. Nov 22, 2019 the thriving market for ebooks has prompted many authors to turn to amazon kindle digital publishing kdp for book distribution. If youre looking for coverage in traditional press, magazine, radio or television media, a publicist will pitch your book to their network of relevant journalists, and work with you to maximize the coverage you get. The thriving market for ebooks has prompted many authors to turn to amazon kindle digital publishing kdp for book distribution.
Here is a list of summer book fairs and events that are worthy of your attendance. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using pod print on demand technology. First, lets examine just how lucrative the ebook publishing market may be today. Dunlop explained why traditional publishers focus so much on doing publicity around a book s launch date, within a threemonth or sixmonth window. Without book publicists and selfpromoting or selfpublished authors, their jobs would be much harder. With selfpublished books, which arent typically distributed in high. Book awards authors should enter westwind communications. Earn up to 70% royalty on sales to customers in the us, canada, uk, germany, india.
Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their first book or. How to interview a book publicist the book designer. Hes handled publicity for books by ceos, navy seals, homemakers, fitness gurus, doctors, lawyers and adventurers. How to write a galley letter for your selfpublished book and why posted on february 22, 2017 by spr staff 1 comment when a traditional publisher sends a copy of a new title out for publicity, the. But with great sales opportunities come great pitfalls. Whether you are traditionally or selfpublished, if you are considering hiring a book publicist, joan stewart provides guidance. We are your advocate in book publishing and promotion. Book launch tips for selfpublished authors bookbaby blog. Selfpublished authors can benefit from the services of a good book publicist, who can help them reach target audiences and introduce them to. Book awards for selfpublished authors including them here should not be taken as an endorsement of the competition or its sponsors.
The authors that i have known who have had success. When kevin trudeau selfpublished his book, natural cures they dont want you to know about, in 2005, he hired the blaine group, inc. Apr 06, 2020 for it to get published the publisher must see marketing potential. How to write a galley letter for your selfpublished book.
While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. How to write a galley letter for your selfpublished book and why posted on february 22, 2017 by spr staff 1 comment when a traditional publisher sends a copy of a new title out for publicity, the book is almost always accompanied by a galley letter written by the books publicist. I am an award winning publicist with a decade of experience managing debut and highprofile book campaigns both fiction and nonfiction. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. For it to get published the publisher must see marketing potential. A publicist is a key to a books success in the media. The list is supplied as information for authors and self publishers interested in pursuing awards and citations as a means to their own publishing goals. Publishers are focused on selling as many as possible right after the book goes on sale to avoid returns from bookstores. Of course, it gets a bit more complex than that, since there are several types of companies that can realize this for you. To start, lets look at a sample budget for publishing a book.
This might be in the form of facebook ads, goodreads giveaways and. From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authorswe have earned. Contact us and discover how we make indie authors newsworthy. We asked more than 2000 professional publicists what is the most important thing that each indie author should do when selfpublishing a book. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news. Oct 04, 2018 whether you are traditionally or selfpublished, if you are considering hiring a book publicist, joan stewart provides guidance. Man editing a manuscript as part of the publishing process. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to. Published magazine, helping you do selfpublished better. Hbp represents authors who have penned books in the genres of adventure, biographymemoir, entertainment, mysterycrime thriller, scifi, fantasy, young adult. Ben cameron, a book publicist based in the uk who works with self published authors, says writers should avoid shoehorning their titles into popular genres, hoping to be carried along by someone.
Hes handled publicity for books by ceos, navy seals. Representing some of the finest publishers, authors and books around. If you are traditionally published, your personal publicist can work with your inhouse. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve. Book awards for selfpublished authors the book designer. The term usually refers to written media, such as books and magazines, either as an ebook. If you are traditionally published, your personal publicist can work with your inhouse publicist like this one in order to create a really fantastic campaign. How to promote your selfpublished book on the cheap. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors. Selfpublished authors and book publicity services go handinhand.
For instance, the inhouse publicist hit up fiction blogs while we contacted parenting sites. See all formats and editions hide other formats and editions. How does a book publicist differ from a literary agent and why do you. Top 10 selfpublishing companies for firsttime authors. Many authors self publish these days, and the book distribution system is set up primarily for people who are published by recognized publishing houses. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published, reach their goals. You can promote and sell your selfpublished book in a range of ways, including in the blurb bookstore, on amazon, and with worldwide online retailers. Print 1 or 1,000 print one copy at a time, or buy many of your selfpublished books upfront for a lower price per unit. Smith publicity has promoted more selfpublished books than any book publicity agency. So books dont become bestsellers on their own, i would agree, but its the act of publication that gets the ball rolling. It would be nearly impossible to get a book publicist to push a self published book. Just like a traditional book tour, but going from blog to blog instead of town to town. How to find and work with a book publicistsuccessfully jane. We specialize in book launch help, book marketing and self publishing in canada and the us.
On the contrary, theyre the services that enable you to get your book out of a folder in your computer and distribute it to the world for people to read. It accounts for 3% of ebook sales, almost all of it from the us. Published magazine helps you get from start to selfpublished, with resources on everything from writing to marketing, and all that falls between. Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. A book publicist or book launch specialist will often charge 10k or more, guarantee nothing and focus on things that dont directly sell books. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer. For one thing, your publicist is juggling multiple. The authors that i have known who have had success have taken steps to get an isbn number when they publish, and then network with independent booksellers to get those independent bookstores to. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly.
From start to finish, jks has the expertise to take you from page to prominence. Lorenz works with bestselling authors and self published authors promoting all types of books, whether its their first book or their 15th book. Jan 02, 2014 if youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate book publicist or book editor, and learn whats new in the marketplace. The book publicist page 5 of 10 book publicist scott. Aug 27, 2015 its a wonderful thing to have this person, but, like selfpublished authors, traditional authors have to do their part to market their books.
Many authors selfpublish these days, and the book distribution system is set up primarily for people who are published by recognized publishing houses. Publishing takes less than 5 minutes and your book appears on kindle stores worldwide within 2448 hours. Rants and revelations get published, write better, book. Moreover, smith publicity is widely credited with pushing the credibility of selfpublished book authors to new levels. Representing some of the finest publishers, authors and books around the world, our mission is helping authors find their path forward to connecting with readers. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to work on local media and internet radio.
Gisela hausmann used a writeup about her self published emailetiquette book, naked words 2. Gisela hausmann used a writeup about her selfpublished emailetiquette book, naked words 2. It may also apply to albums, pamphlets, brochures, video content, and zines in the traditional publishing model, in which the. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that. If youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. Its a wonderful thing to have this person, but, like selfpublished authors, traditional authors have to do their part to market their books. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their first book or their 15th book. Self published book marketing for authors smith publicity. What every author needs to know before they hire a publicist, and how to.
1059 510 931 1173 8 1278 1392 1448 1460 617 178 48 340 207 573 270 383 709 315 1352 702 219 1269 725 718 1487 1054 753 1050 278 223 751 465 1203 681 429 727 1426 461 307 601 165 426 468 127 21 1380 734 734